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Data Collection Tools
eMS 3.0 helps you create permission-based data collection tools that do
much more than grab email addresses. Initiate contact by placing a
subscriber sign-up form on your website where visitors can join your
interest list and tell you about themselves. Double your efforts
through strategic placement of a small quick data collection form on
your homepage. Tie the two together. Watch your database grow. Use the
information you gather to complement existing data collection efforts
or begin a unique dialog with your online interest list. eMS 3.0
automatically feeds categorized information to your database, so the
process is easy and efficient.
Data Management Tools
Your database is the foundation on which a successful eMarketing
initiative is built. For best results, you need a flexible combination
of automated features for reduced data entry and easy-to-use manual
controls for individually optimized campaigns.
- Automated Management: Subscriber data is automatically written to
the database from the subscriber sign up form. Results are sorted into
the interest or demographic groups you've chosen. Profiles are updated
as subscribers make changes. After delivery, opt-outs, bounces and
invalid emails addresses are automatically processed.
- Easy Manual Controls: Upload permission-based email lists and
download data to an Excel spreadsheet, Word document, or any text-based
format. All exported data remains in the database and copies to the new
location. Search and sort subscribers by category. Build list groups
based on selected demographics and send finely targeted messages to
those groups.
Email Creation Tools
The BlueHornet eMarketing Suite offers a convenient Message Wizard that
guides you through the email message creation process: audience
selection, design composition, scheduling, link tracking management,
approval and sending. No HTML skills are needed if you use our template
library. --Or use your own creative if you'd like. We offer advanced
message tools that give the HTML-savvy freedom to take your email
template in any direction.
SPAM Rating Tool
You probably know that there's been a rise in use of tough, rules-based
spam filters. As a result, even double opt-in emails can fail to make
it to a subscriber's inbox. But eMS 3.0 includes an easy-to-use spam
rating tool that lets you check your content and layout for factors
that have been proven to trigger filters. With a single click, you can
review your message and make necessary changes before you hit send.
Event-Triggered Messaging
Event-triggered messaging adds all-important relevance to your
communications, making it easy for you to send emails based on
pre-determined dates. Use event-triggered messaging to leverage upsell
opportunities, manage corporate initiatives, build customer loyalty and
much more. Used alone or in conjunction with dynamic content and Smart
Lists, it gives you a powerful way to be at the right place at the
right time with the right message for your customers or subscribers.
Dynamic Content
Now enjoy message personalization that delivers maximum response rates
by putting your good data to good use. BlueHornet's eMS 3.0 offers
truly targeted marketing through our dynamic content functionality.
Reach out to your customers by sending them emails that serve up
customized copy, offers, links and HTML images based on their
subscriber profile, purchase data, website behavior and more.
Sub-Accounts
Enterprise organizations face complex communications issues. Topping
the list is the question of how to manage multi-channel subscriber data
while maintaining brand integrity. The sub-account functionality
offered by eMS 3.0 gives you administrative control over content,
message frequency, customer databases and more. The result? Better
response rates, consistent brand communication and improved compliance
across the enterprise.
- Message Controls: At the administrator level, you control message
approval for all your sub-accounts: Lock email templates as read-only
or allow authoring permission for personalization at local levels.
Control image library access. Manage sending profiles, including "from"
lines, reply-to addresses, etc.
- Frequency Limiting: Prevent more than one sub-account from
communicating the same offer or news by limiting the number of messages
enterprise subscribers will receive in a given timeframe.
- Sub-Account Test Groups: Give each of your sub-accounts the ability to test messaging.
- Data Security: You determine who has access to your enterprise
customer data-and you decide what level of access they have.
- Statistics: When you send messages from your master account, your
sub-accounts will be able to see the stats relevant to their groups.
And when sub-accounts send to their groups, they'll only get the stats
they need.
Statistics/Reporting
Insight. It's the key to reaching customers and building your brand.
eMS 3.0's real-time subscriber statistics deliver instant insight into
what it takes to strengthen campaigns and enhance conversion with every
message you send.
- Subscriber Join Data: Learn how many people are viewing your
subscriber sign-up form and find out who's opting in. Stay apprised of
opt-out requests and profile changes.
- Messaging Statistics: View total messages sent, open rates,
bounce stats and subscriber data for those who opened their email,
categorized by email format (HTML, Plain Text, AOL, etc.) when relevant.
- Link Tracking: Link tracking doesn't have to be complicated to
yield insightful data. BlueHornet eMS 3.0 lets you assign an
easy-to-remember name to each link in your message for simple, concise
reporting on click-throughs.
ROI Tracker
If you link emails to your eCommerce site, BlueHornet's ROI Tracker
gives real-time reports on the dollar amount generated by each
individual link.
...read more
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